Morel
Spectacle Shoppe brings Morel eyewear to the Twin Cities.
Designed and hand-crafted in France, Morel eyewear blends effortless style with exacting function. Find your unique look at any of our four locations.
MOREL is an independent, family-owned eyewear design company founded in France in 1880. Across four generations, they have developed an international presence with locations around the world. As an independent, MOREL has the creative freedom to craft frames with a one-of-a-kind touch, including a patented screwless, springless flex hinge system. This defining feature offers unparalleled comfort and easy adjustability for opticians to best fit their patients. Discover MOREL’s comfort-first design philosophy for yourself at Spectacle Shoppe.
The Spectacle Shoppe Experience
More than just trying on glasses, it’s a personalized journey to finding your perfect fit and look.
Design to Function
Morel calls its design approach “Design to Function.” Every curve, hinge, and temple tip has a job to do, not just a look to sell. Denis Bellone, Morel’s Artistic Director, put it plainly: the goal is new comfort for the wearer, with no maintenance needed from the optician.
That philosophy shows up across the line. Sunglasses and optical frames alike favor clean, wearable shapes over fussy detailing, finished in a wide range of acetate tones, brushed metals, and combined materials. Colorways run from classic tortoiseshell and crystal to bold solid tones, so the same silhouette can read quiet or striking depending on the finish.
Crafted in Jura, France
Every Morel frame follows the same path from sketch to finished product, all inside the company’s own facilities in France’s Jura region. It starts at Morel’s design center, the largest of its kind in France, where in-house designers, colorists, and graphic artists turn out more than 700 new models a year. Each sketch then goes to Valérie Prillard, Morel’s prototypist and the first woman awarded the title of Meilleur Ouvrier de France in eyewear, who hand-builds a full-scale prototype true to the original design. Meilleur Ouvrier de France is a state-recognized honor for France’s top craftspeople.
Premium In-House Lenses
Our expert lab crafts premium lenses on-site, ensuring perfect clarity and optimal vision tailored to your prescription.
On-Site Optometrist
Spectacle Shoppe features on-site optometrists, making it convenient to get a comprehensive eye examination and your prescription eyeglasses all in one visit.
Voted the Best Eyewear Shop by the readers of the Star Tribune for six years in a row!
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Vintage Frames
Spectacle Shoppe is home to one of the largest collections of vintage frames in North America. This is just a tiny sampling of what you might find at one of our locations.
Spectacle Shoppe has been providing comprehensive eye exams and manufacturing prescription eyeglasses in the Twin Cities since 1977. Visit one of our four locations: New Brighton, Saint Paul, Minneapolis, and Saint Louis Park.

New Brighton
2050 Silver Lake Road NW
New Brighton, MN 55112

St Paul
1089 Grand Avenue
St. Paul, MN 55105

Minneapolis
2405 Hennepin Avenue
Minneapolis, MN 55405

St Louis Park
7204 Minnetonka Blvd
St Louis Park, MN 55426


